How to do eCommerce SEO for your brand in 2021? (Strategy)

Aniket Singh
2 min readAug 7, 2021

Ecommerce SEO is an uphill battle. Everyone in your industry competes for just ten spots on Google’s first page. The only way to win these positions is to be smarter, faster, and more diligent than everyone else.

Photo by Myriam Jessier on Unsplash

Taking steps to market your website with SEO (search engine optimization) is just as important as designing and building the website itself. Ideally, SEO will improve organic visibility and online sales for your business.

The goal of ecommerce SEO is to optimize headlines, product descriptions, meta tags, internal links, and navigation structures to improve search engine visibility and usability. Search engines should place your products on a page designed specifically to draw visitors.

How to Develop an Ecommerce SEO Strategy

When you have a website stuffed with hundreds of products, Ecommerce SEO may appear like a daunting task. Having a solid strategy can help speed up the process if you plan ahead.

Prioritize your pages : By how much do you receive traffic?

Start with them. You should also optimize for a specific product, otherwise users will focus on your flagship product.

Set up a workflow : SEO has a variety of requirements that you must fulfill. It is essential to select the right keywords, add meta data, name your images correctly, add image alternate attributes, and incorporate related keywords.

Stalk your competition : You need a strategy to outdo the competition if you want to succeed at ecommerce SEO. Check out the SEO efforts of your top competitors. Identify the things that can be done to improve yours.

How ecommerce seo expert can help?

If you follow this strategy, your ecommerce site will rank better in the search engines and generate more prospects

Next blog : How to do proper Ecom keyword research? (Soon)

Ps. Recently I helped online Store in implementing better SEO which resulted in 10X increase in traffic!

Let’s have a chat, if want to have similar results for your brand as well.

My LinkedIN — here

--

--

Aniket Singh
0 Followers

I help scaling eCom stores using SEO | 3+ Years experience in ranking websites on Google. Want to know how I can grow your eCom store? My linkedin — @roicaptain